Tokyo Trend Tours

Market Immersions

In 2002 CScout created the first non-traditional “tours” for innovators and executives, and the response was overwhelming. Our Trend Tour market immersions are not “tours” in the way you may think. We bring our clients onto the streets and into shops, boardrooms, and even consumer’s homes to understand the reality of the Japanese market and think in new ways.

Our guides speak the local language of consumers, but also the language of marketing and business, and are experts in their fields. Our goal is to make your time, even if it’s just an extra day between meetings, more valuable and efficient.

Our Specialities

Please contact us for a quote on your specific needs.

Client Tour Examples

Innovation

We spent a week with the 25-person design team of a German automotive company. This full-immersion incorporated meetings with famous Japanese designers, innovative companies, and culminated in a city-wide GPS “scavenger hunt” in a fleet of rental cars. Every day concluded with ideation sessions to “de-brief” and examine the day.

Retail/Fashion

Two days in Tokyo with retail innovators of a large U.K. fashion chain interested in finding the latest in retail POS marketing and design.

Marketing

One week with the CEO and President of a top European agency focused on mobile and marketing trends as they relate to CRM and customer communication.

Entertainment

Three days in the afternoons and evenings with an entrepreneur looking for new business ideas in the nightlife, culinary, and entertainment space.