Michael Keferl interview — Vending Machines: Coined Consumerism
Written by: William Andrews on March 23, 2010 at 7:55 pm | In NEWS | No Comments
CScout Japan CEO Michael Keferl was interviewed in the recently published Vending Machines: Coined Consumerism by Christopher D Salyers (2010, Mark Batty Publishers, New York).
This photographic survey of the globe’s vending machines takes in America, Mexico, Britain and more, with Michael providing some of his expert insight on the Japanese section. In the interview he discussed the problems with the TASPO tobacco passport scheme, marketing possibilities with RFID tags, and why capsule and claw and crane vending machines are so popular.
Tags: Press, Press coverage, Vending Machines
