Defacto Textil Dialogue brings CScout and the Tokyo Girls Collection together in Germany

CScout Japan client and collaborator defacto gruppe is Germany’s largest dialogue marketing agency, and their annual Textil Dialogue event brings their many fashion and retail clients all to one place to discuss and gain new impressions.

We first began our relationship with defacto over a week-long Tokyo Trend Tour, hopping around town nonstop from boardrooms to backstreet shops. We also had some time with Branding, the agency behind the famed Tokyo Girls Collection, which is what recently brought us here at CScout Japan over to Germany a year and a half later along with the innovators behind the TGC.

Along with producer Maki Okuda and F1 Media CEO Ayako Nagaya (both pictured below), we brought the energy and branding innovations of the TGC to a room full of executives from Germany and Europe’s top brands and retail shops. CScout’s job was to lay the technological and cultural background for a European audience, getting everyone up to speed on the mobile phone, fashion magazine, and pop culture trends in Japan so that they could appreciate the TGC’s ability to bring all three together in one big event.

Our presentations at the Textil Dialogue also got some great press from Textil Wirtschaft (German language only), focusing especially on the mobile commerce side of the event as well as the CRM potential.

Many thanks to everyone at defacto and Branding/F1 Media for a great event, and especially to everyone who came to spend the day with us.

Tags: CRM, Events, Marketing, TGC, Tokyo Girls Collection