Intelligence Briefings
Reports
Since 1997, CScout has been providing trend and market reports to the world’s most innovative companies. We work alongside internal marketing and innovation departments on current projects, but also take the lead with new topics that spark our interest. Report output can be in presentations, long-form reports, video, or other custom outputs, and can be easily accessed online via CScout’s Trendpool database.
Case Study 1
Monthly reports for the internal R&D department of Siemens Mobile on digital trends. Topics included Virtual Worlds, Micro-payments, and Near-Field Communication.
Case Study 2
A full 2010 report on Eco Trends in Japan that examines new products, technology, and marketing methods in the “green” space. Available HERE.
Conference Reports
We are your eyes and ears. Japan is home to some of the most innovative conferences, expositions, and showrooms the world has to offer, but travel to Japan is time-consuming and expensive. CScout leverages its experience and knowledge to attend events for our clients, and give full custom reports including photos and video to keep you and your team up to speed without leaving home.
Case Study 1
Complete coverage of the world’s largest showroom for an automotive client, photographing all displays from top to bottom and giving a video presentation to explain and interpret.
Case Study 2
Attending wireless technology events and presenting full video and photographic reports on the latest technologies and applications with hands-on demonstrations.
Ethnographies
Through un-focus groups, video interviews, and other non-traditional forms of market research we can help you to understand what consumers want, and glean new ideas from their insights at the same time.
Case Study 1
One of the world’s largest mobile companies wanted to know what Japanese think of digital music. Our street-level video interviews with consumers became part of a large global music project done by CScout Inc. and resulted in a new mobile music service.
Case Study 2
A look at digital banking in Japan for one of the world’s largest financial institutions. CScout surveyed consumers in casual settings, and gave full video reports along with a photo essay on financial communications.
