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Hands-On Ideation

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CScout also brings its ideation to larger public and private events. By leveraging our extensive contacts and market knowledge we plan and execute corporate events that bring together movers and shakers from around the world to meet and discuss the important trends of the day.

Case Study

Brought together global environmental and technological experts in a 100-guest “Good Ideas Salon” for Nissan through our partner PSFK, all in a two-week timeframe.

Workshops & Presentations

We travel around the world to bring new ideas and inspiration to our clients. From closed corporate innovation sessions to more public events, CScout has created interactive experiences to open minds, explain the Japanese market, and find new approaches for the future.

Case Study

Together with Japanese agency F1 Media, CScout Japan traveled to Germany to give a fashion and technology overview to some of Europe’s top fashion and retail brands.

Consumer Creation Panels

As far as innovation is concerned, traditional focus groups are not very effective in Japan. However, that doesn’t mean that groups are bad! Instead of bringing a new product to a focus group for feedback, we work together with the group from the beginning to help our clients design the products from the bottom up. Call it “user-generated” or simply “user-inspired”, but every demographic has its share of consumers with great ideas for moving forward.

Case Study

Scouted Asia for consumers to represent their respective countries and contribute thoughts and opinions for developing a large pharmaceutical company.