Wow, you came back from Japan pretty fast. Great report!

Written by: Michael Keferl on September 29, 2007 at 2:03 am | In Marketing & Ad Trends |

The CScout head office in NYC passed along this video from Dan Saffer’s speech at Design Research 2007, and we had a nice little chuckle over here.

There’s a good reason we don’t upload most of our photos to photo-sharing sites (though a big one is that I’m lazy with tagging things). However, after finding one of our tobacco package design-worshipping photos in an ANTI-tobacco report (yikes!), we’re more careful than ever.

I guess the point is that it IS possible to go ’round the world gathering data from the comfort of your desk. That’s the point of the Internet, right? In the end, however, it’s cultural and local knowledge gathered firsthand that actually allows you to make sense of what you’re looking at…and even Wikipedia can’t give you that in the end. Not yet, anyway.


Category: Marketing & Ad Trends
Other categories: Technology & Gadget Trends, Fashion & Lifestyle Trends

2 Comments »

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  1. I think he´s just great. Thanks for this video!
    Great site by the way, really enjoy reading it.
    Dennis

    Comment by Dennis — September 30, 2007 #

  2. Fantastic!

    We know what the “crouching shopper” was doing. He was looking up women’s skirts as they come down the escalator. Seen in a billion times. NO one ever stops these creeps, everyone just rolls their eyes or nudges their friend — “another sukebe” — whilst the frustrated women stand more conservatively, hands in front. And the crouchers get a quick jolly and a shopping break, spending their one weekend out with the wife who’s just popping in and out of stores with more and more useless cripe for the home he’d rather not come back to.

    Comment by rfillingh — October 13, 2007 #

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