Trends in Japan - CScout Japan Blog » Uniqlo continues into digital territory

Uniqlo continues into digital territory

Written by: Michael Keferl on March 27, 2008 at 5:57 pm | In DIGITAL LIFE, LIFESTYLE / FASHION, MARKETING IDEAS |

Surely no stranger to digital integration with shopping and branding, casual fashion (and T-Shirt innovator) Uniqlo is now working directly with web and mobile companies to further brand themselves as modern and hip.

Right now Uniqlo is offering special Google-branded goods to selected users who install the Uniqlo button for the Google Toolbar. Products range from keitai straps to special Google bags.

uniqlo-google

Japanese brand Cecile may have launched their way into Second Life, but Uniqlo has taken a practical approach to dressing up avatars in an SNS that people actually use! The mobile game-centered virtual community Mobage Town developed by DeNA has been an enormous success in Japan, and now users can dress their avatars in Uniqlo fashions with specialized backdrops. The campaign started on March 4th and continues until April 6th.

uniqlo-mobage-town

To celebrate the 50th anniversaries of the decidedly analog Shonen Sunday and Shonen Magazine mangas, Uniqlo is releasing classic character t-shirts on a gradual basis. As usual, the web interaction is engaging, and the interface quite similar to the touchscreen displays they utilize in the Harajuku UT store.

sunday-magazine-uniqlo

Of course, one of the best showcases of Uniqlo’s enthusiasm for the web is the “blog part” and masterful viral campaign piece Uniqlock (below).

Tags: Google, Mobage Town, Mobile, Uniqlo, Web 2.0
Category: DIGITAL LIFE, LIFESTYLE / FASHION, MARKETING IDEAS
Other categories: PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

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Japanese clothing brand Uniqlo now has a Uniqlo button for Google Toolbar…

Your favourite Japanese high-street store (no, not Muji, the other one, Uniqlo), has collaborated with Google to provide all those kooky far-East lovin’ shoppers with a Uniqlo button for their Google Toolbar.

It’s not exactly clear on what circumst…

Trackback by Tech Digest — March 28, 2008 #
[...] Today we’re starting a weekly series of our favorite “Blog Parts” (ブログパーツ), the name given to all of the strange and wonderful widgets made for the blog-hungry Japanese public (See the Uniqlo Uniqlock). [...]

Pingback by Trends in Japan » Weekly Blog Parts: iTunes, Sakura, and Yume Neko — April 2, 2008 #
[...] off of last year’s popular UniQlock blog parts, casual retail giant UniQlo has made a nifty little widget that you can customize with [...]

Pingback by Trends in Japan » Weekly Blog Parts: Uniqlo UTloop — May 18, 2008 #