Trends in Japan - CScout Japan Blog » Unidenman mobile advertising unit in Shimokita

Unidenman mobile advertising unit in Shimokita

Written by: Rebecca Milner on December 15, 2007 at 12:21 am | In MARKETING IDEAS |

Under the banner of a “mobile showroom” home electronics company Uniden has unleashed upon the streets of Shimokitazawa this troop of “Unidenmen.”

As you can see, they look like they are wearing asbestos suits and have Uniden TVs strapped to their chests so they are impossible to miss. It gets even more clever, however: on their backs they have QR codes because Uniden products can be purchased from mobile phone sites and thus can actually be ordered from the mobile showroom.

These Unidenmen are meant to attract attention to the mobile showroom which consists of TVs planted in 34 cooperative Shimokitazawa establishes. The website offers this map to help would-be TV buyers to track down the locations of the mobile showroom.

With this campaign, Uniden hopes to attract new customers from the crowds of 20-30 year olds who frequent Shimokitazawa for bar/café hopping and vintage shopping.

Visit our…ONLINE SHOP…Buy cool and trendy gadgets & lifestyle products straight from Japan…fast, reliable and safe…delivered right to your doorstep…

Tags: appliances, Campaigns, Home
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

2 Comments »

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Hi!!!!!!!!
Marketing has taken a new look in this ad campaign. The creator of this ad campaign has struck a chord with the people by promoting high tech Gizmo freaks to promote their product.

http://www.gratefullyrich.com

Comment by Gratefully Rich — January 1, 2008 #
Nice work from this Unidenmen.They are not only their to amuse people but at the same time it is a terrific marketing strategy. What a way to increase sales?Keep trying something innovative.

Comment by Lawn Chair Millionaire — January 25, 2008 #