TREND RESEARCH

From Inspiration to Innovation

In this spirit CScout aggregates, interprets, and transmits the most valuable trends for your industry in ways that save you time and money, and inspire you and your team in new ways.

Connecting the dots

A trend is defined by its entry into mainstream and a middle to long-term lifespan. We are researching early movements before they actually become a “trend”. We call these “Microtrends”, innovative products and services still in development or just launched, campaign examples and consumer behaviours. Grouping these micro trends in an intelligent and cross-industry, global sense helps us to identify what we call “Macrotrends”, clear movements in innovation and consumption. Connecting the dots to help you understand the big picture.

Tools

- Trendpool (interactive Web 2.0 based trend database and management system, featuring micro, macro and meta trends, Topic-related or fully customized for your individual needs)

- Trend Tours (on-location, hands-on experience tours, Topic-related or customized to your needs for innovation research and/or business development with local companies)

The Trendpool is a personalized trend management system that gives you access to relevant global trends when you need them.

This CScout-developed database allows you to track trends, aggregate internal knowledge, and offers a platform for internal discussion with your team.

The Trendpool offers: immediate access to updated global trends, an efficient archive, trend maps and visualization, crowdsourcing of internal trend knowledge, and a dialog platform for your innovation team.

Implementation: The system is implemented in three stages - from a discovery session identifying your information needs, to a customized design through to installation. Aside from constant updates, monthly back-end maintenance allows us to update and add new features and functionality as it becomes available.

Trends are updated daily and clustered into:
• Micro Trends: serving up bite-size reports on innovative
business services meeting consumer needs.
• Macro Trends: connecting the dots between the global micro
trends to identify emerging patterns and opportunities.
• Meta Trends: showing how emerging trends are related to the
big picture ideas.

If you are interested in finding out about what the Trendpool can do for you and your company’s innovation, R&D, and development, please Contact Us.