Tokyo Gas post-earthquake Bousai Disaster Drops

Written by: Michael Keferl on October 5, 2007 at 5:12 am | In MARKETING IDEAS |

This seems to be earthquake week at CScout Japan, perhaps inspired by some recent minor Tokyo tremors.

In Japan, most households cook and heat up water with gas. In the case of an earthquake, gas is switched off to prevent fire, and must usually be done manually. Now Tokyo Gas is giving out restart guides printed on retro tins filled with old-style candy called Tokyo Gas Bousai (disaster) Drops.

tokyo-gas-preventing-candy

tokyo-gas-preventing-candy-1

More than anything, we just really liked the tin design and the…err…colorful iconography. Nothing like some candy after a disaster.

Pictures via KaeruLab

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Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS


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