Time-sensitive yogurt and more convenience store goodness

Written by: Rebecca Milner on January 13, 2008 at 7:50 pm | In Fashion & Lifestyle Trends, Marketing & Ad Trends |

Now that you’ve got a pair of F-cup breasts, how about a trim waist to go along? That’s what I thought when I encountered this “Belly Reducing Midnight Yogurt” from Nippon Luna.

Midnight yogurt, as the name suggests, is available at the convenience store only at night (for ¥105), for those of us who come home a little bit drunk and hungry and know all to well the effects of all of those mayo-laden convenience store sandwiches on our figures. This sugarless snack has only 60 calories, plus added collagen (750 mg) and theanine (50 mg) for “good sleep and beauty support,” according to the product description.

While offering seasonal items has long been a strategy of packaged food companies for maximizing placement on crowded convenient store shelves, time-of-the-day sensitive products push this even further (and make going to the convenience store multiple times a day seem almost sensible).

In other convenience store news, since Oyatsu introduced “Fransu Pan Koubou” (French bread Workshop chips, soy sauce and garlic flavors, 148¥) recently it seems that an all out gourmet chip war has broken out on the snack food shelf.

Rivals of the trendy little toasts include these “Oh! Chips Gourmet Select” potato chips from Koikeya (158¥), in spare rib with barbecue sauce or cream gratin with camembert flavors, and Bourbon’s “Croutos Cheese” cream cheese rusk snacks (147¥).

Just in case you like your belly just fine the way it is, thank you very much.

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Tags: Affordable Gourmet, beauty, Convenience Stores, FMCG
Category: Fashion & Lifestyle Trends, Marketing & Ad Trends
Other categories: Technology & Gadget Trends