Trends in Japan - CScout Japan Blog

Lawson x Eirakuya - Kyoto textile manufacturer

Written by: Rebecca Milner on October 29, 2008 at 11:36 pm | In LIFESTYLE / FASHION | No Comments

Convenience store chain Lawson has tied up with the 393-year-old Kyoto textile manufacturer Eirakuya to produce a line of stationary items to be sold at Lawson shops around Japan.

Specifically, the collaboration is with Eirakuya’s considerable newer brand Enveraak that creates designs for the teens through 30s market. In clever patterns that incorporate decidedly modern elements like telephones, the line-up includes pens and pencils (¥399, about $3.75), ring notebooks (¥420, about $4), and memo-pads (¥263, about $2.50).

Lawson looks to be channeling the “back to Japan” trend that has been making a mark on the fashion and beauty industries for many years now—though a trend that has seen a recent boost from the association between “traditional” and “natural,” thus eco-friendly and safe. Then there is always the quick turnover that a hit stationary line can create, a la the Beams meets 7/11 retro line we covered earlier this year.

Tags: Back to Japan, Convenience Stores, design, Kyoto, Lawson, Stationary
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS

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BeamStationary: BEAMS + 7-11 and some retro

Written by: Michael Keferl on April 18, 2008 at 4:46 pm | In LIFESTYLE / FASHION, MARKETING IDEAS | 3 Comments

Convenience store chain 7-11 is collaborating with fashion and lifestyle brand BEAMS to sell exclusive stationary from the BeamStationary line. Like many of 7-11’s recent campaigns, the line is overtly retro and features notebooks, pens, markers, folders, stick glue, and even label makers that are just like the same items that kids had in the 80’s, but branded for BEAMS.

beamstationary-beams-7-11-seven-eleven-1

From what we’ve seen in the stores, many of the items (such as the pencil case) sold out almost immediately, especially due to the prime display location in front of the register compounded by high traffic from the under-30 set eager for 70’s and 80’s nostalgia.

beamstationary-beams-7-11-seven-eleven-2

These pieces aren’t cheap either. With the “floating” pens going for about $6 apiece, they’re a far cry from the similar items I used to get out of vending machines for under a dollar back in the day.

Tags: 7-11, Beams, Convenience Stores, Retail, Retro, Stationary
Category: LIFESTYLE / FASHION, MARKETING IDEAS
Other categories: DIGITAL LIFE, PRODUCT INNOVATIONS