Pockyboard reminds you not to share Pocky

Written by: Michael Keferl on November 28, 2007 at 7:54 am | In DIGITAL LIFE | 2 Comments

Up for some frustration and maybe a little social insight? Pocky has a new flash-based interactive Pockyboard where you can change and rearrange Pocky sticks to create pictures, write things, etc. The interactive part? Everyone else on the site has to use the same pieces, so it’s a constant battle for resources.

Is this an ad for Pocky, or a greater experiment demonstrating spontaneous social order?

The first few minutes can be frustrating, but if you give it some time you may start to get along with the other anonymous builders and create something…or get immediately irritated when someone new takes the chocolate Pocky you needed for the “M” in your name, turns it strawberry, and puts it in the corner.

Click to play on the Pockyboard

Tags: Campaigns, FMCG, Pocky, Web 2.0
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS