Panasonic Lumix DMC-FX07: Japanese Lacquer Version (Limited Edition)

Written by: Michael Keferl on November 24, 2006 at 9:26 pm | In DIGITAL LIFE | No Comments

Finally, a Japanese digital camera that looks Japanese! These limited edition models of the stylish DMC-FX07 cameras are finished with a beautiful Japanese wood-lacquer look. They even come in a cool wooden box and with a Japanese-style braided strap to complete the presentation. They’ll be selling from December 12th for JPY 59800, which is about $500. Finishes range from “old wooden dry lacquer” to “jewel beetle”, and are sure to go well with your choice of kimono. The camera itself is 7.2 Megapixels and has an ISO sensor to detect movement and adjust the ISO accordingly. All in all, these are beautiful cameras that scream “Japan!”, and will be tough to get as they’re limited to 100 pieces each at this point.

Japanese marketing has increasingly been leaning toward traditional styling, from plastic green tea bottles with “old Japan” motifs and no English whatsoever to a resurgence of kimono in advertisements for young people. We expect to see much more in this realm.

Tags: Back to Japan, Cameras, Panasonic
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS