Favorite Meiji snack food immortalized in gold

Written by: Rebecca Milner on April 22, 2008 at 1:27 am | In LIFESTYLE / FASHION | 1 Comment

On the subject of convenience store nostalgia, every child of the 80’s is familiar with Meiji Confectionery’s “Kinoko no Yama” mushroom-shaped biscuits. From this month, the favorite after school snack, which debuted in 1975, will also be available in silver and 18K gold coating instead of the usual chocolate.

Ease Design has released an accessory line in collaboration with Meiji that includes pendants and rings inspired by the bite-size snack that start at ¥10,000 and go up to ¥25,000, allowing fans of Kinoko no Yama to wear their devotion around their neck.

The cute accessories will be sold at select boutiques like United Arrows.

Not long after the press release went out, I spotted these mushroom-themed accessories at teen fashion center Shibuya 109.

Could mushrooms (snack-food inspired or not) be the next big fashion statement?

Tags: Convenience Stores, Fashion, food, nostalgia
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS