Honda Super Cub 50th anniversary edition

Written by: Rebecca Milner on July 30, 2008 at 2:50 am | In LIFESTYLE / FASHION | 3 Comments

Honda’s iconic Super Cub turns 50 this year and to celebrate the momentous birthday of the top selling motorbike of all time (over 60 million world wide), Honda is releasing a special limited anniversary edition.

The 49cc Cub has undergone numerous updates over the decades and this latest edition will feature the latest engineering and an exclusive color scheme. The Super Cub comes in graphite black with a royal brown seat and the Little Cub in pearl coral reef blue with a reed red seat; both models will feature side covers emblazoned with “50th anniversary.” Available from August 1st, the Super retails for a modest ¥204,750 (about $1,905) and the Little for ¥210,000 (about $1,954).

While Honda’s Cub is used primarily as a leisure bike in the West, in Japan it was originally designed for the service delivery industry. Thanks to its cheap maintenance, easy maneuvering, and high fuel efficiency, the Cub remains a staple of urban life in Japan, perhaps most recognizably as the official mode of transportation of the Post Service.

Tags: Honda, motorcycles, Retro, Transportation
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS

Retro bike culture lives, in new magazine

Written by: Rebecca Milner on June 6, 2008 at 3:51 am | In LIFESTYLE / FASHION | No Comments

Every so often on a quiet, lonely night, we can’t help but imagine what the streets must have like during the golden era of motorcycles in Japan. The period from the mid-‘70s to the mid-‘90s is considered the peak of this particular boom, when the nosiest followers formed rowdy gangs called Bosozoku who cruised the midnight streets terrorizing ordinary citizens trying to get some sleep for the work week.

While these days are now but a mere twinkle in a middle-aged man’s eye, there remains a significant amount of lingering nostalgia for Neko Bros. Motorcycle Company to wager on a new magazine devoted to the preservation and collecting of the classic old bikes.

Zeppan Bikes (discontinued bikes) debuted on magazine shelves on May 30th with a cover promising indepth information on maintaining classic bikes, where to find parts, and odes to perennial favorites like the Kawasaki’s Z series and Zephyr models and the race replica models popular in the latter half of the ‘80s and early ‘90s.

Zeppan Bikes joins other magazines, such as Lightning, that are devoted to retro lifestyles.

Tags: magazines, motorcycles, Retro
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS