Trends in Japan - CScout Japan Blog

Japan Inc. Spring Edition - Crowdsourcing FMCG

Written by: Michael Keferl on April 14, 2009 at 7:08 pm | In MARKETING IDEAS | No Comments

The Spring 2009 issue of Japan Inc. features CScout’s “Trends” column as always, this time on Crowdsourcing FMCG.

japa inc spring 2009 edition

What better way to find out what people want than to let them design it? Within parameters of course…

Tags: Crowdsourcing, Japan Inc.
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

Japan Inc. Winter Edition - Girls gadgets and toys

Written by: Michael Keferl on February 17, 2009 at 6:34 pm | In DIGITAL LIFE, PRODUCT INNOVATIONS | No Comments

Our latest Trends in Japan piece for Japan Inc. is a quick run-through of some of the latest fun toys and gadgets for the kids in us.

japan inc winter gadgets

Also in the issue is a comprehensive look at the intellectual property debate in Japan, and a technology piece by CScout comrade Robert Sanzalone.

Tags: Japan Inc., Press coverage
Category: DIGITAL LIFE, PRODUCT INNOVATIONS
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION

Japan Inc. November - Stars, Stamps, Smart Cards

Written by: Michael Keferl on November 8, 2008 at 10:15 pm | In DIGITAL LIFE | No Comments

The November issue of Japan Inc. is on the shelves, and once again we have our monthly column featuring a roundup of interesting tidbits from the Japanese market. Click below for more:

Tags: Japan Inc., Press
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Japan Inc. October - Digital Signage, mobile concepts

Written by: Michael Keferl on October 17, 2008 at 10:24 am | In DIGITAL LIFE, LIFESTYLE / FASHION, MARKETING IDEAS | No Comments

In the latest issue of Japan Inc. CScout Japan highlights the latest from Japan in the realm of Digital Signage (see the Trendpool for full coverage and reports on this) and the latest concept phones coming out of the dynamic Japanese marketplace.

japan-inc-october

We already have next month in the pipeline, but feel free to contact us for more information on anything you read in Japan Inc. or on these pages.

Tags: design, Digital Signage, Japan Inc., Mobile, Press
Category: DIGITAL LIFE, LIFESTYLE / FASHION, MARKETING IDEAS
Other categories: PRODUCT INNOVATIONS

Loyalty Programs - Japan Inc. September

Written by: Michael Keferl on September 9, 2008 at 4:37 pm | In MARKETING IDEAS | No Comments

Our contribution to the September issue of Japan Inc. gives an overview of recent changes in “point cards” and similar loyalty programs in Japan, and how they’re adapting to fit new technology in Japan. Surely there’s nowhere else in the world with such a plethora of interesting loyalty programs, and we’ve recently been putting a focus on them in the Trendpool as well.

Check it out at Trends in Japan.

loyalty programs in japan