Bottle Innovations: Instant fresh tea

Written by: Rebecca Milner on March 31, 2008 at 8:25 pm | In LIFESTYLE / FASHION | 5 Comments

With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha.

With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. In the same fashion, CIC Co. also offers Ukon (tumeric) and Aoijiro (kale juice) health drinks.

Aojiru Tea is new from HW Styles and we had a chance to sample at a recent health expo. “Aojiru” just means “green juice” and has been a keyword for healthy drinks lately. Instead of kale, this version contains barley and uses the same unique bottle concept.

At ¥5,280 for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.

Tags: Best Agers, beverages, Bottles, Drinks, Health Food
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS