CScout Japan Profile: Rebecca Milner, Trendscout

Written by: Michael Keferl on November 5, 2007 at 4:09 pm | In DIGITAL LIFE | No Comments

Rebecca Milner joined the CScout team in 2007 as a specialist in fashion, beauty, design, and culture, having worked previously as a researcher for trend analysis agencies. She has a degree from Stanford University in Comparative Literature and has been a Tokyo resident since 2002. Rebecca is also a journalist writing for local and international publications and websites.

Tags: CScout Staff, Press coverage, Rebecca Milner
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

CScout Japan profile: Sven Kilian, CEO

Written by: Michael Keferl on January 4, 2006 at 1:57 am | In Uncategorized | 6 Comments

Sven Kilian-Nakamura is the CEO of CScout Japan Co, Ltd. and is based in Tokyo. He is a well-known and cited expert in Japanese trend and market research, and has done a great deal of development work bringing foreign and Japanese companies together for business and mutual understanding. Before joining CScout and founding the Tokyo office, Sven was GM of an advertising firm and CEO of an internet company.

Tags: CScout Staff, Press coverage, Sven Kilian
Category: Uncategorized
Other categories: MARKETING IDEAS, DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

CScout Japan profile: Michael Keferl, Managing Director

Written by: Michael Keferl on January 4, 2006 at 1:56 am | In DIGITAL LIFE | 5 Comments

Michael Keferl came to Japan in 2004 after studying Telecommunications & Media at Ohio University and a 5-year production stint at Cox Radio. With CScout since shortly after arrival, he has studied the Japanese language and market while living in both the countryside and urban Tokyo, giving him the perspective of multiple cultures within contemporary Japan.

Photo by Jim Grisanzio

In addition to managing Japanese content for the Global Trendpool, Michael posts on and edits the CScout Japan blog, plans and conducts Tokyo Trend Tours, and spends a great deal of time out gathering information for clients in every nook and cranny imaginable. Outside of Japan, he has been requested as a speaker on topics ranging from Asian Youth Trends to Mobile Television.

Tags: CScout Staff, Michael Keferl, Press coverage
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS