Ants! Catchyoo interactive floor display at Joypolis

Written by: Michael Keferl on May 14, 2007 at 4:43 am | In DIGITAL LIFE | 2 Comments

We’ve covered Catchyoo projection displays before, but we’ve been seeing them more and more, from the new Tokyo Midtown complex to Omotesando Hills. Below is some video from Joypolis in Odaiba, which is basically the coolest indoor amusement park we’ve ever seen.

Aside from this projection (and another one involving billiard balls that we didn’t quite get into) Joypolis has been continually updating its interactive and virtual reality offerings, and we’ve yet to get bored in the slightest whenever we stop by. The added bonus? They had the Love and Berry Digital Stage!

Tags: Catchyoo, Digital Signage
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Catchyoo: Interactive projection ads from Japan

Written by: Michael Keferl on February 1, 2007 at 9:26 pm | In DIGITAL LIFE, MARKETING IDEAS | 1 Comment

Fresh from the marketing and technological glitz of Tokyo comes interactive ads that even a casual passer-by won’t be able to help participating in if he walks over it.

Catchyoo is more than just an interactive tool, but is an entirely new way of bringing consumers, literally, into the ads themselves. Developed by LM3 Labs in Tokyo, Catchyoo is a projection system that displays the ads on floors, walls, or wherever. People can then physically interact with the ads by sweeping their hands to wipe away animated leaves, squash moving “moles” with their feet, make ripples in a pool of water, or any of the other seemingly infinite possibilities for this. Judge for yourself by the three videos below, but the visuals are unbelievably crisp and stylish.

This amazing interaction is done completely with sensors within the projection system, not with anything on the surface itself. At it’s various displays around Tokyo, especially at Omotesando Hills, Catchyoo draws a crowd, but mostly because of the game-like feeling of it.

While Catchyoo is fun to play with, it’s also a great way to make relevant ads that are easily changed and updated through the computer. Even better, as illustrated with the iPhone ad, it’s a great way to demonstrate product features themselves. iPhone has a touchscreen, so why not make a giant touchscreen iPhone that everyone can play around with? Only, instead of fingers, you do a running-start, face-first, Pete Rose slide over the image to scroll.

Pictures and video via Catchyoo

Tags: Catchyoo, Digital Signage
Category: DIGITAL LIFE, MARKETING IDEAS
Other categories: LIFESTYLE / FASHION, PRODUCT INNOVATIONS