Bearbrick gets girly and a little sexy for branding

Written by: Rebecca Milner on February 23, 2008 at 12:14 am | In LIFESTYLE / FASHION, MARKETING IDEAS | No Comments

Our little buddy Be@rbrick sure gets around. Last month we covered the popular Medicom character’s promotion with 20th Century Fox and Pepsi Next. This month we find him (her?) teaming up with lingerie mega-brand Peach John.

The 7cm sexed-up character is available as a free gift to shopper who spend over ¥7,000 (or about the price of two bra and pants sets), while supplies last.

And while we hate to stoop so low as to call attention to Hollywood celebrities who make big bucks attaching their faces to Japanese products, yes, that is Fergie on the video screen.

Meanwhile, high-end department store Isetan is offering a Be@arbrick series in collaboration with fashion mega-mag CanCam that featured the now eponymous bear sporting favored CanCam clothing brands, such as Apuweiser-riche and Litira, for ¥1,575.

This just might make Be@rbrick the hardest working character in Japan, after Kitty Chan of course*

*Editor’s note: Does Kitty Chan actually have to work anymore?

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Tags: Bearbrick, CanCam, Characters, Fashion, Retail
Category: LIFESTYLE / FASHION, MARKETING IDEAS
Other categories: DIGITAL LIFE, PRODUCT INNOVATIONS

Be@rbrick and Fox promotion with Pepsi NEX

Written by: Michael Keferl on January 12, 2008 at 12:34 pm | In MARKETING IDEAS | No Comments

Pepsi NEX, the zero-calorie cola taking on Coke’s Zero offering, is now doing a collaboration with MediCom and their Be@rbrick line.

The collaboration is also with 20th Century Fox, with each figure (12 total) modeled on one of Fox’s movies or TV shows, ranging from Fight Club (I am Jack’s shameless promotion.) to Prison Break. Each one comes with a clasp, making them perfect candidates for cell phone straps. Some of the pieces are pretty tame (The Day After Tomorrow?), but several are quite cool, especially the ones for Predator, Die Hard, and Planet of the Apes.

Pepsi NEX drinkers can also enter to win the dvds for the promoted Fox items by sending in labels from Pepsi, though it’s hard to say whether the Be@rbrick for Night at the Museum is cooler than the actual movie.

You can get your own Be@rbrick Jack Bauer, Michael Scoffield, or Prada-wearing Devil attached to Pepsi NEX bottles until the end of this month.

Tags: Bearbrick, Campaigns, Collaborations, Pepsi
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS