AOTS and CScout - Made in Japan #2

Written by: Michael Keferl on December 24, 2007 at 9:28 am | In Uncategorized | 3 Comments

No talk about why the iPhone won’t work here, but we did get into mobiles a bit on last week’s Attack of the Show…

See Made in Japan #1 here.

Tags: AOTS, Press coverage
Category: Uncategorized
Other categories: MARKETING IDEAS, DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

AOTS and CScout - Made in Japan #1

Written by: Michael Keferl on December 5, 2007 at 1:34 am | In Uncategorized | 3 Comments

CScout Japan’s collaboration with the G4 Network’s Attack of the Show began recently and will be an ongoing project about twice a month. Check out our first foray on AOTS with the Global Loop.

Show Topics:
- Canned ramen
- Portable disposable toilet
- CAM-007 camcorder
- Bone conduction
- Matryomin theremin

Tags: AOTS, Press coverage
Category: Uncategorized
Other categories: MARKETING IDEAS, DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

AOTS: Radiohead’s new one leaves J-fans confused

Written by: Michael Keferl on November 19, 2007 at 4:26 pm | In MARKETING IDEAS | No Comments

A few weeks ago I appeared on Attack of the Show on the G4 Network, a lively half-hour of gaming, gadgets, and geek news. Among other things, we discussed Radiohead and how their new album would be received in Japan. The video is below:

I only bring this up because I went to a Radiohead-themed party on my birthday last weekend, and was able to confirm what I long suspected: Not only had most of the hardcore Japanese fans I talked to NOT heard the new Radiohead album In Rainbows, but they didn’t understand the pricing system one bit.

When I told them that they could, indeed, choose a big fat ZERO as the price, they were quite uncomfortable with that idea and found it dishonest. This aspect, combined with the English-only website, makes it very difficult for the average Japanese person to get the album at all. Radiohead is an international band, but blew it with their website when it comes to free-spending Japanese fans.*

As a side note, I’ll be on AOTS again on November 20th at 7 pm EST.

* Anyone know where I can find data on In Rainbows broken down by country?

Tags: AOTS, Marketing, Press coverage
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS