Trends in Japan - CScout Japan Blog » SPF forecast for UV-conscious weather watchers

SPF forecast for UV-conscious weather watchers

Written by: Rebecca Milner on May 11, 2008 at 11:58 pm | In Fashion & Lifestyle Trends |

With summer around the corner we are already seeing the expected deluge of “UV Care” goods, including creams, shirts and parasols that all promise to cut out the harmful rays and keep a woman’s skin from showing any signs of outdoor activity. Knowing a buzzword when it sees one, the Japan Weather Association has added a “UV Information Page” to their tenki.jp portal, the nation’s largest weather information website (Tenki = Weather in Japanese).

The site includes a recommended SPF for the day and map detailing the strength of UV rays around Japan, expressed through a color-coded five level scale.

Surely this will turn not a few complexion-obsessed women into devout UV weather watchers, but we have to wonder, where is the cute character? Surely if they didn’t have the resources to create one they could have gotten the always tan-less Hello Kitty to sign up.

Tags: Skin Care, Weather
Category: Fashion & Lifestyle Trends
Other categories: Technology & Gadget Trends, Marketing & Ad Trends

2 Comments »

RSS feed for comments on this post. TrackBack URI

[...] week we reported on the Japan Weather Association’s UV Forecast and now it seems that skin care company Dr. Ci:Labo is taking that idea one step further by [...]

Pingback by Trends in Japan » UV forecasts you can carry in your purse — May 22, 2008 #
[...] これらのサービスは場所と時間のみならず、季節についてもピンポイントである。以前レポートした紫外線指数予報などのサービスもそうだが（→）、雨の心配は（幸運なことに）年間を通したものではないからだ。しかし、このように天気予報がカスタマイズされてくると、定番の夜の天気予報番組も廃れて来るかもしれない。 [...]

Pingback by シースカウト・トレンドリサーチ » リアルタイムのケータイ雨雲予報 — October 13, 2008 #