Some cool Kent functional tobacco marketing

Written by: Michael Keferl on May 4, 2007 at 10:24 pm | In MARKETING IDEAS |

Call us old-fashioned, but the freedom-loving CScout Japan team simply has nothing against tobacco. Smoke what you want, we say, but at least get something cool for free when you buy your cancer sticks. As we’ve noted numerous times before, Japan is simply the best when it comes to tobacco marketing. That’s why we were so excited when a cute girl standing next to a cigarette vending machine in Shibuya gave us this nifty promotion from Kent.

It doesn’t have the “hip” factor like Lucky Strike, but it’s a great promotion nonetheless. Boasting “Mintek Charged Flavour Technology” (read: “menthol”), the cigarette case holds two cigarettes (included in the sample) that have a green seam of menthol goodness running down the center. The case itself is also shaped exactly like the cigarettes, giving you a perfect representation of the product. Best of all, it expands into a portable ashtray, which is necessary gear for smokers in Tokyo.

We apologize for not having any pictures of the sample girl. What were we thinking?!

Tags: Kent, Marketing, Tobacco
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS