Trends in Japan - CScout Japan Blog » Pockyboard reminds you not to share Pocky

Pockyboard reminds you not to share Pocky

Written by: Michael Keferl on November 28, 2007 at 7:54 am | In DIGITAL LIFE |

Up for some frustration and maybe a little social insight? Pocky has a new flash-based interactive Pockyboard where you can change and rearrange Pocky sticks to create pictures, write things, etc. The interactive part? Everyone else on the site has to use the same pieces, so it’s a constant battle for resources.

pocky-board-2

Is this an ad for Pocky, or a greater experiment demonstrating spontaneous social order?

The first few minutes can be frustrating, but if you give it some time you may start to get along with the other anonymous builders and create something…or get immediately irritated when someone new takes the chocolate Pocky you needed for the “M” in your name, turns it strawberry, and puts it in the corner.

Click to play on the Pockyboard

Tags: Campaigns, FMCG, Pocky, Web 2.0
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

2 Comments »

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For some reason, this game is addictive. Other players annoy you constantly, but after a while people will start to believe in your artistic insight and join you in the battle against the pocky-stealing barbarians. Quite amusing

Comment by Dominic Meijer — November 28, 2007 #
Strange how you can catch on to other’s little games.

One will spell a word, you then replace one letter to create new work. And so on.

It’s hard to communicate via pocky sticks, but I believe the dirtier the word, the higher the score. I could be wrong, but seeing as my word “Luck” was altered with an “F” then followed by a biscuit formed “HA” leads my mind to think I am correct.

I think Pocky should come out with a Nintendo DS format of this game, to run like PictoChat.

Comment by Chelsea La Vone — November 30, 2007 #