Trends in Japan - CScout Japan Blog » The Moffle: Mochi and Waffles together at last

The Moffle: Mochi and Waffles together at last

Written by: Rebecca Milner on March 14, 2008 at 12:22 am | In DIGITAL LIFE, LIFESTYLE / FASHION |

It’s the latest food craze! Sweet or savory, the moffle is a waffle made from traditional Japanese mochi rice cakes. The outside of a moffle gets crispy like puffed rice but the inside retains its chewy mochi-ness.

While a number of Japanese food bloggers claim that any waffle iron will do (and the trial and errors are well-documented), one clever company has already branded itself “Moffle” and produced a moffle maker. Available on Amazon Japan, the Moffle moffle maker comes in single (¥6,800) or double (¥12,790) iron models in “milk white” or “milk pink.”

The possibilities for experimentation are endless: moffles with ice cream, moffles dipped in curry, moffles and cheese. One of the moffle’s big draws is that it, while it can be handled like bread, the rice-y taste makes it an appropriate match for Japanese food. So if you prefer spicy fish roe to ham and cheese, you might want to make a moffle sandwich to go instead.

For those who aren’t ready to commit to purchasing a moffle (or waffle) maker, a few trendy cafes, like Café Milk in Harajuku have introduced moffle items onto their menu. Moffle flavors at the new (and quite stylish, we think) Cafe Milk (average ¥550) include the savory mentaiko and cheese (left) or ham and mayonaise, and a sweet plain one topped with vanilla ice cream and fresh mint (right).

Tags: appliances, food, kitchen, Moffle
Category: DIGITAL LIFE, LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

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I have never seen anything more beautiful…

Comment by Steven — March 14, 2008 #
[...] shaped cucumbers and moffles are not isolated incidents. The industry concerned with making lunches and lunch time preparation [...]

Pingback by Trends in Japan » Eat your cute in a character lunch — March 28, 2008 #
Moffle…

The fine art of Moffle making. It isn’t Mochi. It isn’t a waffle. It’s a Moffle…….

Trackback by Straight to the Bar — April 22, 2008 #
[...] by pointing out that the sauce not only goes well with other traditional sweets but with the trendy moffle as [...]

Pingback by Trends in Japan » Soy sauce for Ice Cream from Yamato — June 7, 2008 #
wow!!! so cute

Comment by ayumi — June 9, 2008 #
If I purchase one, what do I use, to fill it, I mean, do I have to import mochi, or what?

Comment by Fernando — June 14, 2008 #
I saw it on TV today in Japan. I want to try!

Comment by from japan with love — July 23, 2008 #