Kitty Chan next new look, Tomy Car goes traveling

Written by: Rebecca Milner on January 22, 2008 at 4:45 pm | In LIFESTYLE / FASHION, MARKETING IDEAS |

The tireless designers at Sanrio never seem to run out of new looks for the venerable Kitty Chan. In addition to the popular series of location specific Hello Kitties—see Roppongi Kitty sporting knee-high black boots—her latest incarnations include homages to TV personalities Ikko, of last year’s popular catchphrase, “Dondake?!” (“WTF?!”) fame, and cross-dressing school girl Sakurazuka Yakkun.

Meanwhile Akiba Kitty is hawking her own line of can ramen at ¥10,080 for a 24 pack.

In other location specific toy news, capsule toy maker Yujin is teaming up with Tomy Toys’ to make a line of souvenir key chains, in the guise of the classic Tomy Car, for particular tourist destinations throughout Japan.

The limited number key chains (complete with license plates that matches the location) are available from vending machines—in plastic capsules of course—for ¥200. Chalk this up as another one for the nostalgia trend.

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Tags: celebrity, Hello Kitty, Localization, Takara Tomy
Category: LIFESTYLE / FASHION, MARKETING IDEAS
Other categories: DIGITAL LIFE, PRODUCT INNOVATIONS