Kirin’s Fire Gold Rush “limited edition” Lamborghini coffee

Written by: Michael Keferl on December 28, 2006 at 1:23 am | In MARKETING IDEAS |

Kirin’s Fire “Gold Rush” brand of canned coffee has been giving away tiny Lamborghini toy cars inside plastic caps on the coffee cans, and now Fire has introduced a new Fire Gold Rush “Special Edition for automobili Lamborghini” coffee. This blog in Japanese has the cars as well as the coffee together. We always gave our cars to little kids, so nothing from here but the can.

The can is very gold as you can see, and really stands out in the coffee rack at the Lawson’s convenience store. In fact, as far as we can tell, this is only a Lawson’s promotion. Eager to taste a “special edition” coffee, we were at least pleased to find that it does, in fact, taste like coffee.

Tags: beverages, Coffee, Giveaways, Kirin, Limited Edition
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS