Jewel Pet SNS for school girls mixes real world items

Written by: Rebecca Milner on October 16, 2008 at 4:32 am | In DIGITAL LIFE |

Tamagotchi aren’t the only toys to link to SNS specifically created for character loving school kids. Jewel Pet, a collaboration between Sanrio and Sega Toys, now has its own web community called Web Gurumi, launched on October 2nd.

Each Jewel Pet, a stuffed animal designed for young girls, comes with a unique serial number that serves as a login code to the site. Here pet owners have access to their own virtual room where they appear as young witches and can play with animated versions of their pets.

Of course the more real toys you buy, the cuter your virtual room becomes.

Web Gurumi also has SNS functions such as chat and email and is set in a larger “magical world” where users can go shopping and play games.

While anything pink and cuddly for school girls hardly seems an obvious topic for a blog with a tech trend bent, we can’t help but notice the number of these things that are becoming more and more tech-oriented—paving the way for a generation of girls who can move seamlessly between cuddly and digital worlds.

Tags: Children, Sanrio, Sega, SNS, Toys, Web 2.0
Category: DIGITAL LIFE
Other categories: MARKETING IDEAS, LIFESTYLE / FASHION, PRODUCT INNOVATIONS