Trends in Japan - CScout Japan Blog » Eat your cute in a character lunch

Eat your cute in a character lunch

Written by: Rebecca Milner on March 28, 2008 at 10:34 pm | In DIGITAL LIFE, LIFESTYLE / FASHION |

Heart shaped cucumbers and moffles are not isolated incidents. The industry concerned with making lunches and lunch time preparation more fun is growing to meet the demands of competitive kindergarten moms determined to make sure their child is the most loved on the playground, or at least looks it.

The latest must-have are “chuboos,” a line of products designed for creating “kyara-ben” (character lunchboxes) from Kai Housewares. The series includes cutters for making character shapes (¥1,260), molds for fashioning rice into playful balls (¥840), kitchen craft knifes for sculpting veggies (3 for ¥2,100), and punches for creating emoticon-style faces out of nori seaweed (¥840 each).

A few more chuboo-made lunchboxes:

Now imagine how the kid with the plain rice feels.

Tags: Characters, Customization, food, kitchen
Category: DIGITAL LIFE, LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

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well, if the children have to wear uniforms - the mummys are of course looking for another way besides clothes to show all the other ~~moms~~ kids who is the most spoiled.

Comment by Fenke — April 4, 2008 #
[...] since the Chuboo line of fun kitchen tools caught our eye (and CNN’s too!), we’ve been noticing what can only be [...]

Pingback by Trends in Japan » Bandai, Takara Tomy get cute in the kitchen — April 29, 2008 #
I guess that’s the difference between a pragmatic culture and a competitive one. The former: “Quit whining, it’s not like cute will get you through soccer practice better than what I slaved over this morning.” The latter: “Little Jimmy’s mom recreated the entire cast of High School Musical in polenta?! Oh no she di’n't! Get me my frying pan.”

Comment by Elaine — June 18, 2008 #
[...] looked at the trend of cute and decorative lunchboxes for kids, but what about grown-ups? Surely Japan’s tradition of exquisite food displays has [...]

Pingback by Trends in Japan - CScout Japan Blog » The Sushi Deco Cake — November 28, 2008 #
[...] trend-setting, upscale variety store Ginza Hands demonstrates that those gadgets that succeed in making food cuter, both in presentation and in process, are enjoying continued [...]

Pingback by Trends in Japan - CScout Japan Blog » Cooking x Entertainment Kitchen Products — May 6, 2009 #
[...] 一方、GINZA HANDSを覗いてみれば、“かわいい”を食卓に持ち込むトレンドは、見た目も良くてしかも料理を楽しくするとものとして、相変わらず人気が高い。 [...]

Pingback by シースカウト・トレンドリサーチ » クッキングＸエンタメキッチン系ガジェット — May 17, 2009 #