Trends in Japan - CScout Japan Blog » Celebrity design for sanitary napkins makes you hipper once a month

Celebrity design for sanitary napkins makes you hipper once a month

Written by: Rebecca Milner on June 19, 2008 at 10:20 pm | In MARKETING IDEAS |

In one of the stranger takes on the celebrity-designer theme, TV talent and half of the Osaka manzai comedy duo Othello, Naomi Matsushima has lent her name and designs to a series of sanitary napkins from P&G’s Whisper line.

othello-matsushima-p&g-whisper-sanitary-napkins.jpg
Note: Whisper is exclusive to Asia (actually a little research turns up that around the troublesome India-Pakistan P&G’s Always line of sanitary napkins becomes Whisper).

It turns out that on her latest TV variety show, Kira Kira Afro, Matsushima mentioned that she wanted to “design whisper” so that “women could pass their menstrual period more happily.”

And voila! P&G has announced that from the end of June a special edition of “Silky Soft Slims” will feature Matsushima’s designs, one version with stars and one with camouflage.

We are used to seeing celebrity designers for products that owners are proud to show off and call their own, like mobile phones and MP3 players, so it is entertaining (though not necessarily trendsetting) to see a popular TV talent decorating a product that is, err, not really a talking point.

Tags: Celebrities, design, FMCG
Category: MARKETING IDEAS
Other categories: DIGITAL LIFE, LIFESTYLE / FASHION, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

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Pingback by Celebrity design for sanitary napkins makes you hipper once a month — June 19, 2008 #
The camouflage design kind of reminds me of one of Nigo’s Bathing Ape patterns.

Comment by Aubrey Meneses — June 22, 2008 #
[...] a product that is, err, not really a talking point.” Ok, enough said on that. via Trends in Japan Close this WindowBookmark and Share This Page Save to Browser [...]

Pingback by CraziestGadgets.com » Celebrity Designed Sanitary Napkins — June 27, 2008 #
[...] turns out that sanitary napkins are becoming a talking point. In accordance with the current infatuation with all things natural [...]

Pingback by Trends in Japan » My Napi: Sanitary napkins get eco — July 20, 2008 #