Cafe Colon functional coffee cleans and caffeinates

Written by: Michael Keferl on March 25, 2008 at 8:42 pm | In LIFESTYLE / FASHION |

Caffeine is already a diuretic, but can coffee clean your body through intestinal bacteria?

Billed as being good for a variety of ills including fatigue, allergies, obesity, an even halitosis, Cafe Colon is a functional beverage that combines the burgeoning RTD coffee market with the needs of an aging population.

Cafe Colon contains EM-X, an Okinawan antioxidant made by fermenting rice bran, brown rice, and seaweed that is said to clean the body and slow aging. The EM-X is mixed with deep-sea water, lactic acid, oligosaccharides, and brewed with organic coffee to create an original, functional brew.

We had a taste of the coffee recently (at the same expo we had the Placenta 10000), but not so much that our colons noticed. Japan’s aging society is increasingly looking for ways to make their lives healthier by improving the products they already consume, and Cafe Colon is just a tiny example of this growing market.

Tags: beverages, cafe colon, Coffee, FOSHU, health
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS