Trends in Japan - CScout Japan Blog » Supplement-spiked food in Fancl Collaboration Series

Supplement-spiked food in Fancl Collaboration Series

Written by: Rebecca Milner on December 12, 2008 at 9:25 pm | In MARKETING IDEAS |

Natural cosmetics leader Fancl has teamed up with Itoyakado food services to create a line of daily commodities spiked with Fancl branded health supplements. The Fancl Collaboration Series includes items such as bread, tofu, and sweets with added collagen, kale extract, germinated brown rice and “twintose” (a Fancl branded supplement made from Chicory root that purportedly aids mineral absorption).

These supplements, purported to encourage beauty within, are also used in Fancl’s existing beauty and healthcare products and are recognized components of the Fancl name. Just when we were getting used to see food and drinks boasting of collagen, “name-brand” collagen looks to shake up the competition. Actually the branding isn’t as obvious as you would think, the blue cross on the corner of the packaging indicates the Fancl collaboration.

Fancl is a well-known Japanese maker of beauty products and was one of the local forerunners of the natural, organic cosmetic movement. They also pioneered techniques such as making products in “clean rooms” so the name is associated with high quality production levels. The series, priced reasonably at ¥120 to ¥420, are sold exclusively at Itoyakado food stores from this month.