Bandai parent and child pajama promotion

Written by: Michael Keferl on September 27, 2007 at 2:16 pm | In LIFESTYLE / FASHION |

Are you all grown up, but miss your Superman pajamas? Life hasn’t been the same since I grew out of my Transformers underwear back in first grade, but it seems there’s hope…albeit to an extreme.

Now Japanese parents have a chance to relive the Salad Days of printed pjs with a new promotional campaign from Bandai. 1000 sets of pajamas from Ultraman, Masked Rider Den-O, Precure, and Geki Ranger will be given out over the next few months in a random drawing.

We’re trying to imagine exactly what kinds of parents would get into wearing these. They aren’t costumes, but pajamas, so the kid will want to wear them every night and beg you to do it as well. The idea is pretty fun, but full of potential danger. Any parent willing to dress as a villain to their kid’s Ultraman is just asking to get beat up.

Press release from Bandai

Tags: Bandai
Category: LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, DIGITAL LIFE, PRODUCT INNOVATIONS