Trends in Japan - CScout Japan Blog » Awaseba, the virtual fitting room

Awaseba, the virtual fitting room

Written by: Rebecca Milner on May 4, 2008 at 11:30 pm | In DIGITAL LIFE, LIFESTYLE / FASHION |

Online shoppers have been waiting for this: a software application that allows users to virtually try-on clothing and accessories on their personal computer. Now Avielon Co. is debuting one, called Awaseba.

The product is being marketed to online retailers, who can then feature the Awaseba service on their sites. A one-year rental fee for the program costs ¥630,000 (about $6,000).

In exchange, the service is free for the online shoppers, who create an account with an email address and password login. First-time users simply upload a photo of themselves onto the Awaseba server that will function as their virtual self inside the virtual fitting room.

Luxy Coordinate Collection, a junior ladies fast fashion retail site, and Upsold.com, a general “design goods” online shop, have already signed on to make the service live in the near future.

Some online sites, like stylewalker.com have avatar components for their own sites that users can dress, experimenting with different outfit combinations.

A program like Awaseba, however would not only allow users to use a real image of themselves but also maintain only one profile image for multiple shops.

We can hope (and expect) that this will catch on soon!

Posted by Rebecca Milner

Tags: Fashion, Retail, Web 2.0
Category: DIGITAL LIFE, LIFESTYLE / FASHION
Other categories: MARKETING IDEAS, PRODUCT INNOVATIONS

Licensed under a Creative Commons Attribution No Derivatives license

6 Comments »

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Superb idea! A big time online clothing shopper, I badly need a feature like this. I would hope it allows you to enter details like BWH and especially height, as it’s often hard to tell where a garment will fall on your own body when looking at a picture online.

Comment by Ada — May 5, 2008 #
Sweet!
The Virtual Fitting room idea is fantastic!
This is a great way to make shopping online easier!

Comment by Yuuko — May 5, 2008 #
Try clothes on a virtual online model of the real you…

You know those shopping sites where you have the option to view clothing you’re thinking of buying “on a model?” Of course, everything looks great on the model, but for all you know, she’s six feet tall and weighs……

Trackback by Popgadget: Personal Tech for Women — May 16, 2008 #
[...] real photographic images—are on the verge of becoming a major trend. Last week we reported on Awaseba, the new PC-based virtual fitting room for online shops, now this week So-Net entertainment is [...]

Pingback by Trends in Japan » Virtual hairstyle mobile makeovers — May 19, 2008 #
[...] general popularity of online shopping in Japan means that a number of innovative websites and services have been popping up lately in the retail sector, making it an exciting field to [...]

Pingback by Trends in Japan » Nekore makes magazines into catalogs — May 24, 2008 #
cambio de mi pelo ,ropa etc con mi fotografia virtualmente

Comment by yeraldin — February 17, 2009 #