CScout quoted in Advertising Age about NFC

Michael Keferl, Managing Director of CScout Japan, was recently quoted in an Advertising Age article on mobile payments and NFC technology.

They had asked originally about the McDonalds Kazasu Coupon CRM program with integrated RFID, which we’ve noticed at ground level as being relatively successful. There’s great potential for growth in this market, but retailers can be rather timid about being early adopters due to the high cost and complication of entry. Eventually, however, one brand is going to use NFC in a way that grabs the masses, and it will grow massively from there.