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CScout Speaks at the Asia Television Forum

mobile television forum singapore 2008

Make that “spoke”. This is old news, but I’ve just discovered some press about us while searching for my name in its most commonly misspelled form “Keferi”. Don’t worry BBC, it’s not just you.

Last December the Asia Television Forum was very nice and flew us in to Singapore to give the keynote presentation for the Mobile Television panel discussion. Broadband TV News reported on it a bit:

“It is an infrastructure experiment, but nobody is yet sure what content or applications will result in One Seg achieving viability.” He said that in the West broadcasters and telcos were “freaking out” looking for a mobile TV business model, but that may have to evolve from experimentation of the type that was taking place in Japan. Keferi suggested that broadcast mobile services could serve as teasers for paid streamed content.

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Tokyo Tours from CScout on BBC Fast:Track

Earlier this month we had the pleasure of spending the day with Rajan Datar and the crew of the BBC World business/travel show fast:track during their visit to Tokyo with Richard Branson.

Since the show expressed an interest in our Tokyo Trend Tours, a service we’ve been doing here since 2002, we planned a full day of locations and meetings that give a well-rounded view of what we do. We do tours and market immersions for professionals and globe-trotters alike, this time with a focus on a few of our favorites: The KDDI Designing Studio, Beams CULTuART, HP France, and Toppan. The idea was to show the power of mobile culture, fashion, and where they converge in the retail space.

bbc fast track cscout rajan datar michael keferl

It was also nice to find out that our friend Danny Choo was going to be featured in the same segment, which I believe we had once before on Attack of the Show. Funny how these things work out.

Many thanks to the BBC for a successful day, though I think I’m going to change my last name to “Keferi” since it seems to be the default misspelling/mispronunciation every time I do television!

Check out the video here on Yahoo. If you’re interested in inspiring yourself or your team with some time in Tokyo, from street-level trends, to nightlife, to boardrooms, feel free to contact us anytime.

tokyo trend tour banner

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